Google Algorithms
PANDA Aim - To deliver high quality content 1 . Check for plagiarism, i.e. duplicate content and add no index to the webpages having it. 2 . Reduce bounce rate: It should be less than 60% add visual content, call to action, reduced load time. 3 . Retain visitors. 4 . Improve user experience PENGUIN Aim - To Penalize unnatural link 1 . Remove unnatural links. 2 . Reduce keyword stuffing 3 . Don't over optimize HUMMINGBIRD Aim - To provide better results for search queries. 1 . Use long tail keyword. 2 . Conversational content. 3 . Proper structured data to serve better results. 4 . Engaged content.